We need to be good stewards of our western arid lands because that’s the right thing to do.
· Not because the government forces us
· Not because we’d get backlash from an advocacy group
· Not because we want to manage our image and public relations
· Not even if we think we’ll make more money that way
Let’s take care of our land because it’s right to do.
The late preacher D.L. Moody said that your character is who you are when no one is looking.
Let’s collectively be the kind of company, government agency, and advocacy group that has good character.
Let’s make doing what’s best for the land become our own personal and corporate best.