Think Different – Even About Water


A while back, Apple ran an ad campaign called “Think Different.” We say that it’s time to apply this thinking to how we increase conservation.

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” 

We’ve been called many of those things when we’ve said that by-product water can be cleaned to match the soil and then be applied in order to grow things. 

But what does that matter? The important thing is to serve other people by ignoring conventional wisdom and by thinking differently.

You with us? 

#thinkdifferent #justaddwater